.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a label emissary as well as an entrepreneur in the firm, it showed to ETRetail.Without disclosing the specific portion of concern the cricketer has actually taken, the company said it is a significant and also critical investment.This cooperation targets to take advantage of KL's tremendous level of popularity, particularly with youth as well as health and fitness lovers, to increase Boldfit's reach into untapped markets and also demographics around India.Sharing regarding the company's development plannings, Pallav Bihani, founder and also chief executive officer of the firm pointed out, "Our experts are going all-in on expanding our activewear as well as shoes types, which are actually set to redefine the health and fitness market. These segments are our future development engines." Currently, health and fitness as well as yoga extras steer the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name attained an income of Rs 73 crore. With tactical campaigns as well as this partnership, the company aims to get to a revenue of Rs five hundred crore by FY26. Founded in 2018, it presently offers over 1 crore clients yearly and aims to grow this range to 5 crore using this alliance. Also, it is actually enhancing its own supply establishment commercial infrastructure to make certain quick distribution and steady item availability.Looking ahead, the D2C start-up expects a spurt in online traffic, social networks involvement, and much higher purchases across our flagship types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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